Radical Transparency: Now is the time for business to tell all

Radical transparency is my favorite kind of transparency. My soul sings when a company can clearly share their ambitious goals to achieve truly meaningful change, and tells the public not only where they are succeeding, but also where they’re struggling. This, more than anything, gives me a boost of confidence in our collective efforts toContinue reading “Radical Transparency: Now is the time for business to tell all”

Good Guide; A love letter

Dear Good Guide, Thank you for existing. You’re the main consumer transparency tool I share with fellow innocent members of the public. Your app is my favorite tool to use as a consumer, because of your independent, third-party evaluations of ingredients and handy, UPC-code scanning abilities. I can’t imagine shopping without your information on a product’s ingredientContinue reading “Good Guide; A love letter”

As an entry point, start with the things people love…Then engage them in how the things they love can be simpler, smarter and better. Tom’s, Tesla, AirBnB…have simply designed great products and services that people love and intuitively know are better for the world, without having it laboriously spelled out. -Will Gardner, CEO of Collectively