“Imagining the future for a brand means incorporating responsibility values into its DNA and discovering new opportunities. It means injecting creative thinking and different points of view about the past, which translate into new or renewed products… which, in turn, open up new markets, attract new customers and reduce risk throughout the entire value chainContinue reading

“When it comes to the facts of increasing climate disruption due to our human impact on the earth, there is an ethical obligation to respond. Those who actively give voice to or just passively live out their denial actually support the ongoing human violence to the land and clean air.” – Per Epson Stoknes, What WeContinue reading

As an entry point, start with the things people love…Then engage them in how the things they love can be simpler, smarter and better. Tom’s, Tesla, AirBnB…have simply designed great products and services that people love and intuitively know are better for the world, without having it laboriously spelled out. -Will Gardner, CEO of Collectively