“Nothing is certain, except that the shift to more conscious, cooperative business practices will be hard, and that whatever you do, for good or ill, will matter, wherever you work.”

Yvon Chouinard & Vincent Stanley
The Reponsible Company (p 23)
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“Imagining the future for a brand means incorporating responsibility values into its DNA and discovering new opportunities. It means injecting creative thinking and different points of view about the past, which translate into new or renewed products… which, in turn, open up new markets, attract new customers and reduce risk throughout the entire value chain and lifetime of the product.”

Francesca Romana Rinaldi & Salvo Testa
The Responsible Fashion Company (p 117)

“When it comes to the facts of increasing climate disruption due to our human impact on the earth, there is an ethical obligation to respond. Those who actively give voice to or just passively live out their denial actually support the ongoing human violence to the land and clean air.” – Per Epson Stoknes, What We Think About When We Try Not To Think About Global Warming (p 25)

“Nothing is beautiful that causes ugliness in any other place or at any other time in the world.” – David Orr

As an entry point, start with the things people love…Then engage them in how the things they love can be simpler, smarter and better. Tom’s, Tesla, AirBnB…have simply designed great products and services that people love and intuitively know are better for the world, without having it laboriously spelled out.

-Will Gardner, CEO of Collectively

Success is going from failure to failure without losing enthusiasm. -Winston Churchill

When you talk, you are only repeating what you already know. But if you listen, you may learn something new. – Dalai Lama

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