“Imagining the future for a brand means incorporating responsibility values into its DNA and discovering new opportunities. It means injecting creative thinking and different points of view about the past, which translate into new or renewed products… which, in turn, open up new markets, attract new customers and reduce risk throughout the entire value chain and lifetime of the product.”

Francesca Romana Rinaldi & Salvo Testa
The Responsible Fashion Company (p 117)
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